Manager, Brand Content & Storytelling 

Institute of Management Accountants (IMA), Montvale, NJ

Collaborate across the organization to develop stories and narratives supporting omnichannel marketing strategies. Develop key messaging for IMA’s portfolio of educational products and certifications including social media content, video storyboards and scripts, podcasts, and website content. Create email lead nurture campaigns for certification programs. Gather testimonials and customer feedback for use on website. Author IMA blog optimized for SEO. Create talking points for IMA spokespeople for use in media interviews. Manage production of IMA's Annual Report.

Other Key Responsibilities:

• Support President and CEO as well as Global Board Members’ presentation needs

• Partner with graphic designers on developing infographics, social media posts, and thought leadership pieces including research reports and policy briefs

• Develop scripting for IMA events, including IMA’s Annual Conference & Expo and IMA’s Annual Meeting of Members

• Curate data and information on trends affecting the profession for use on website and in content pieces

Senior Communications Associate

CUNY Institute for State and Local Governance

New York, NY 

Led brand communications, marketing, and public affairs for the Equality Indicators, a Rockefeller-funded performance measurement tool for U.S. and international cities. Developed data-rich content and managed analytics for stand-alone website, http://www.equalityindicators.org. Wrote blogs and social media posts to increase brand visibility. Created style guide, social media policy, and blogging protocols for staff. Served as managing editor for monthly Narrowing The Gap publication and ISLG newsletter. Conducted frequent email outreach campaigns to engage media, donors, government agencies, public policy experts, and community groups. Managed media relations; identified target publications for coverage and placement. Handled crisis communications as needed. Created full marketing collateral suite including brochures, presentations, and videos.

Other Key Responsibilities:

• Crafted compelling press releases and op-eds

• Coordinated annual conferences and speaker series, identified relevant panelists and discussion topics

• Worked with in-house video production team to create digital content from these conferences and speaker series to share with followers on social media and website

Product Marketing Specialist

Starr Companies, New York, NY

Drove and executed strategic communications plan and digital marketing strategy for leisure travel insurance products and assistance services. Developed content for use across earned, owned, and paid digital media. Measured response across media platforms to determine most cost effective marketing methods. Ensured messaging consistent with brand promise and value proposition. Conducted competitive intelligence and market research to inform sales strategy. Created marketing toolbox comprised of product positioning sheets, case studies, white papers. 

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Other Key Responsibilities: 

• Developed executive-level, multi-media presentations for client pitches and town halls 

• Served as content lead for website development 

• Managed search engine optimization (SEO) efforts

• Guided advertising firm in creation of materials and selection of industry trade publications and websites for placement 

Strategic Marketing Analyst

AIG, New York, NY

Implemented comprehensive communication plan to raise awareness of "Ahead of the Game" cause marketing initiative including managing paid advertising on Facebook and LinkedIn. Organized "Ahead of the Game" events and managed video production vendors to tape segments for digital marketing purposes. Guided junior staff on social media component of marketing plan and oversaw all social media efforts. Managed implementation of marketing automation software for lead generation purposes. Created full suite of marketing collateral including case studies, white papers, research briefs. 

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Other Key Responsibilities: 

• Managed Salesforce.com for profit center; launched profit center Chatter group to facilitate inter-departmental communication 

• Served as marketing lead for all presentations and communications from VP Product Development

• Gathered competitive intelligence and market research on student health/youth sports market

• Managed advertising budget, identifying key industry publications for ad placement

• Supervised work of graphic design vendors