Margaret Michaels
Content creator with a marketer’s mindset
I create content that respects people’s time and earns their attention.
As a brand content and storytelling manager, I take an audience-first approach and build clear, compelling narratives that connect. Every piece I create is grounded in research, proof points, and real insight.
My Master’s in Library Science gives me an edge most content creators don’t have: I know how to structure information so it flows and actually makes sense to the people reading it. Social posts, blogs, videos, podcasts, whitepapers, email campaigns, presentations, keynotes, and press releases are all in my toolbox.And while I use AI to work smarter, I don’t rely on it. Strategy, judgment, and storytelling? That’s all human.
If you need authentic content that cuts through the noise and delivers, we should talk.
Skills
What I bring to the table
Content Strategy and Editorial Leadership
Brand Storytelling and Messaging
Executive Communications and Speechwriting
Multi-Channel Content Development
Cross-Functional Collaboration
Performance Analytics and SEO Optimization
Experience
My Writing Journey
2017 - 2026
Institute of Management Accountants (IMA®)
Montvale, NJ
BRAND CONTENT AND STORYTELLING MANAGER
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Owned enterprise content strategy and editorial calendar, driving consistent, high-quality storytelling to support growth of global professional association
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Partnered cross-functionally with marketing, digital, and leadership teams to align content with integrated campaigns and business objectives
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Measured and optimized content performance, leveraging analytics to inform strategy and deliver monthly insights and recommendations to CMO
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Collaborated on SEO strategy with digital marketing to improve content visibility, reach, and engagement
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Developed executive communications, including presentations, keynote scripts, and high-impact messaging, while leading annual report production
2015 - 2017
CUNY Institute for State and Local Governance (ISLG®)
New York, NY
SENIOR COMMUNICATIONS SPECIALIST
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Developed multi-channel communications, including blogs, newsletters, email campaigns, and research reports, to engage funders and key stakeholders in public policy initiatives
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Managed and grew social media presence across Facebook, X, and Instagram using Sprout, creating content and visuals to increase audience engagement
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Produced and promoted public events and panel discussions, scripting keynotes, building presentations, and executing targeted email campaigns via Mailchimp to drive attendance
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Maintained and updated website content using WordPress, ensuring timely, accurate, and accessible information across digital platforms
Education
My Academic Credentials
Master of Library Science (MLS)
Pratt Institute — Brooklyn, NY
Bachelor of Arts – English
University of Delaware — Newark, DE
Get In Touch
Let's Collaborate
