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Margaret Michaels

  • LinkedIn

Content Development Manager

Personal Portfolio

Certified in Content Writing and SEO by Semrush. Expert in creating and aligning content with organizational goals and strategy. Team player and collaborator who manages cross-functional content development projects end-to-end.

Blogs

My Experience 

2017 - Present

Manager, Brand Content & Storytelling 

Institute of Management Accountants (IMA), Montvale, NJ

  • Develop content plan and maintain content delivery calendar to promote a growing professional association for accounting and finance professionals.

  • Collaborate cross-functionally to align content for integrated marketing strategy.

  • Create blogs, social media posts, emails, articles, podcasts, videos, and website content.

  • Track performance with analytics. Report monthly performance to CMO.

  • Work with digital marketing manager to optimize content for SEO.

  • Support senior executives’ presentation needs, including PowerPoint development with speaker notes.

  • Script keynotes for special events.

  • Write and manage production of Annual Report.

Aug 2015 - May 2017

Senior Communications Specialist

CUNY Institute for State and Local Governance

New York, NY 

  • Created blogs, newsletters, emails, and research reports to engage funders and key stakeholders in ISLG's public policy work.

  • Managed social media platforms, Facebook, Twitter, and Instagram, with Sprout. Created content and graphics for posts.

  • Organized special events and panel discussions on CUNY campus. Scripted keynotes and created presentations. Developed promotional materials and email campaigns, with MailChimp, to attract attendees to these public events.

  • Updated website with new content, using WordPress.

Apr 2014 – Aug 2015

Marketing Communications Specialist

Starr Companies, New York, NY

  • ​Developed content to support sales of Starr’s portfolio of travel insurance products.

  • Created marketing toolbox for sales team with product flyers, case studies, and white papers.

  • Developed multi-media presentations for client pitches.

  • Served as content lead for website development.

  • Wrote articles with executive bylines for industry trade publications.

  • Worked booth at travel tradeshows to promote products and to gather feedback from clients.

May 2011 - Apr 2014 

Strategic Marketing Analyst

AIG, New York, NY

  • Created full suite of marketing collateral including case studies, white papers, research briefs to support accident and health product suite.

  • Developed and executed communication plan for "Ahead of the Game" cause marketing initiative, including social media posts and event marketing.

  • Launched profit center Chatter group to facilitate inter-departmental communication about milestones and wins.

  • Served as marketing lead for all presentations and communications from VP Product Development including company-wide internal emails.

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