Manager, Brand Content & Storytelling 

Create blogs, social media posts, emails, articles, podcasts, videos, and website content to attract members to growing professional association. Use analytics to measure performance. Adapt content based on performance. Support senior executives’ presentation needs, including PowerPoint development with speaker notes. Script speeches for special events. Write and manage production of Annual Report.

Institute of Management Accountants (IMA), Montvale, NJ

Senior Communications Associate

Created blogs, newsletters, emails, and social media posts to engage donors and key stakeholders in ISLG’s public policy work. Posted speaker remarks live on Twitter and Facebook during special events. Coordinated panel discussions among experts in economics, urban planning, public health, and criminal justice. Developed promotional materials and email campaigns to attract attendees to these events.

CUNY Institute for State and Local Governance

New York, NY 

Product Marketing Specialist

Developed content for use across earned, owned, and paid digital media. Measured response across media platforms to determine most cost-effective marketing methods. Created marketing toolbox comprised of product positioning sheets, case studies, white papers. Developed multi-media presentations for client pitches. Served as content lead for website development. Wrote articles with executive bylines for industry trade publications.

Starr Companies, New York, NY

Strategic Marketing Analyst

Created full suite of marketing collateral including case studies, white papers, research briefs to support accident and health product suite. Developed and executed communication plan for "Ahead of the Game" cause marketing initiative, including social media posts and event marketing. Launched profit center Chatter group to facilitate inter-departmental communication about milestones and wins. Served as marketing lead for all presentations and communications from VP Product Development.

AIG, New York, NY