My Projects

To attract new corporate members to IMA, I developed the attached whitepaper as a lead genera/on tool. I based the report on discussions between senior finance and accounting professionals on uncertainty which took place during two webinars in 2025.

To increase subscribership to IMA’s Count Me In podcast, I developed a LinkedIn and

Facebook marke/ng strategy and campaign. In collaboration with the podcast host, I chose episodes of the podcast relevant to external events like Earth Day. I extracted 45 seconds podcast clips and put them into video format. I wrote engaging cap/ons for LinkedIn with a links back to the full podcast hosted on YouTube. Subscribership increased 10%.

To establish IMA’s thought leadership in the accounting and finance space, I authored the company blog and used social to promote it. I used SEMRush to ensure the blog included the search keywords those looking for a professional association or continuing education would use. My blog from April 2026 discussed priorities for CFOs in 2026.

As a pro bono project in April 2026, I am creating a social strategy oriented for the National Institute of Canine Service and Training. Goals of the strategy are to build increase engagement and follower growth.

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Activities include:

• Audit of current Instagram and Facebook performance

• Development of audience personas

• Outlining content pillars and messaging framework

• Sharing recommended pos/ng cadence and engagement tac/cs

• Crea/ng a KPI/measurement plan